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14 Leading and Lagging Marketing Goals
In marketing, we often chase numbers as if they’re the Holy Grail. It’s a tantalising idea that some goals or metrics can give you the full picture, that there’s a secret formula…
The Rule of 7: Marketing’s Golden Rule
Some people think finding their go-to stream of marketing is like striking gold. But marketing is not a one-trick pony. People need reminders before they trust you with their hard-earned money.
Why Websites Aren’t Easy Money
Let’s address the elephant in the room – websites as an easy stream of passive income. Build a site, let it sit there, and watch the dollars roll in while sipping a margarita on the beach.
Why Humans (Not AI) Remain the Heart of Digital Marketing
We live in a world that’s infatuated with machines. I mean, artificial intelligence is everywhere. It’s diagnosing diseases, driving cars, and probably even analysing how you like your toast in the morning.
Threads: The Next Big Thing in Marketing?
Picture Meta, the tech giant that brought us Facebook, Instagram, and WhatsApp, and imagine them taking a good look at Twitter and thinking, “Hey, we can add our twist to that.”
To SEO or Not to SEO? That Is the Question
I’ve found that business owners have a love-hate relationship with search engine optimisation (SEO). Or more accurately, a “don’t-understand-so-I’m-going-to-ignore-it” relationship.
17 Ways to Leverage AI in Digital Marketing
Digital marketing is full of shiny new toys. You’ve probably seen trends come and go all the time. There’s this little nagging voice in the back of your head that keeps chanting, “This isn’t for me.”
Top 10 Characteristics of a Good Website
Can you still recall the days when every website had flashy images, eye-popping animations, and crazy colour palettes? The internet was like this digital wonderland that constantly left us in awe.
7 SEO Tips to Get Your Website to the Top of Google Search
In the immortal words of AC/DC, it’s a long way to the top if you want to rock and roll. The same goes for your website ranking on Google. You’re going to need more than just a cool-looking website.
Digital Roadmaps as Your Blueprint for Success
Which direction should you take your company? How do you keep up with the dizzying pace of technology? How can you make sure that your business survives? Enter the digital roadmap.
Can You Send Marketing Emails Without Consent?
When it comes to email marketing, it can be easy to get carried away by the allure of instantly reaching thousands – if not millions – of potential customers through the click of a button.
The SEO Advantage of Small Businesses
SEO might seemmore applicable to the Amazon and Google-sized behemoths out there. If anything, the battle for online visibility feels like a modern David and Goliath story, where you’re not the giant.
Choosing an SEO Company: How to Find Your Perfect Match
For some, they think reputation is crafted in boardrooms or spun by PR experts. However, in the digital age, your reputation is no longer confined to the corners of cocktail parties or industry conferences.
Beyond 5 Stars: The Art of Online Reputation Management
For some, they think reputation is crafted in boardrooms or spun by PR experts. However, in the digital age, your reputation is no longer confined to the corners of cocktail parties or industry conferences.
The Expert’s Guide to Outsourcing Web Design
Forcing yourself to tick everything on your to-do list could even lead to stress, burnout, and an underwhelming online presence that does your business more harm than good.
The Ultimate Guide to Starting a Web Design Agency
Being the CEO of a website design agency is one of the best jobs in the world. But once you begin to dig deeper, it can feel like you’ve bitten off more than you can chew…
5 Proven Ways SEO Can Help Your Business Grow
You may have encountered this term before, perhaps thrown around in business meetings or spotted in online articles. It might seem better left to those more technically inclined.
The World Wide Web of Woes: Only Two Problems That Really Matter
Forget about your data security concerns for a moment, or even those pesky privacy invasions you’ve been trying to swat away like summer mosquitoes. There are other more pressing problems.
White Hat vs Black Hat SEO
Search engine optimisation (SEO) can seem like a dark art, full of secrets and tricks, used to bamboozle algorithms and hoodwink real people. But it doesn’t have to be this way. SEO can also be a force for good.
What Is a Digital Marketing Agency?
Imagine trying to find your way in a bustling, foreign city without a guide. That’s what delving into digital marketing can feel like for many business owners. A digital marketing agency can be your go-to guide in this digital landscape.
What Is CRM? Definition + Business Benefits
Think of every memorable conversation you’ve ever had. What made it so engaging? Likely, it was the feeling of being genuinely understood and valued by the person you were talking to.
Website Costs in Australia
A website is your digital storefront, accessible to customers from Sydney to Perth, from Melbourne to Kangaroo Valley, and even beyond our borders. But the thing is, figuring out a fair price to pay for a website build can feel like uncharted territory.
Why All Businesses Should Have a Website
Imagine the relief of freeing yourself from the constant switching of hats, the gratification of seeing your sales skyrocket, and the satisfaction of leaving a lasting impression on every visitor.
How to Do an SEO Audit – Manifest Website Design
An SEO audit is essentially a diagnostic check-up. You’ll be able to identify areas of improvement, opportunities for growth, and strategies for staying ahead in search engine rankings.
Content Pillars: The Secret to Content Marketing Success
Content is king. The right content can inspire, inform, and lure audiences into learning more about the kingdom (in this case, the brand), while the wrong content can just as quickly turn those audiences away.
Can Google Detect AI Content?
Blog content writers who don’t know how to use AI properly think that it can churn out hundreds of articles in a fraction of the time; however, they’d just be publishing the exact same content as others.
How to Find Blog Content Ideas: 7 Easy Ways
Every day is a constant struggle of searching “how to find content ideas for blog” and seeing the age-old answer: Know your audience. This isn’t the answer I want.
Are SEO Services Worth It?
Understanding the real value of search engine optimisation (SEO) isn’t as simple as tallying up costs and benefits – it’s about acknowledging the harm in cutting corners when it comes to your digital marketing initiatives.
How to Get Keywords for SEO
The right keywords for your website are the pieces that, when fitted together seamlessly, complete the image of your digital presence – rendering it not just coherent, but captivating to both search engines and users alike.
When Is the Best Time to Send a Marketing Email?
If you’ve ever hesitated to hit the “send” button on your email, you’re not alone. I feel you.
Email timing can mean the difference between your carefully crafted message being read or being banished to the depths of the unread pile.
Three Things to help your Business
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