Maximising ROI: How to Leverage AI in Your Marketing Strategy
Marketing is at the heart of a successful business. It helps you retain customers and nurture new leads. However, ensuring a higher return on investment (ROI) is still one of the biggest hurdles for most business owners and marketers. Nearly 61% of marketing leaders still do not use ROI when making strategy decisions because they aren’t confident in their own data.
But hold on, it’s not all doom and gloom!
Recently, Artificial Intelligence (AI) has emerged as a promising solution to these woes. AI marketing tools can help you monitor campaigns, collect real-time data, and understand the potential shift in user behaviour. Its implications are far and wide.
Let’s explore how to use AI for marketing and boost your ROI.
What Are AI Marketing Tools?
AI marketing tools are software solutions. They use AI technologies like machine learning, natural language processing, and data analytics to help boost your marketing efforts.
You can use these tools to:
- Automate repetitive tasks such as sending emails and newsletters.
- Provide deep insights into consumer behaviour.
- Create highly personalised marketing campaigns.
- Optimise content for search engines and social media platforms.
Another advantage of AI marketing tools is their ability to interpret vast amounts of data quickly and efficiently. As a result, these tools can help you identify emerging market trends, tailor recommendations, and improve customer engagement in real-time.
It’s no wonder AI has become indispensable for marketers. You need AI-driven marketing to increase marketing efficiency, drive sales, and deliver a more personalised and engaging customer experience.
Where Can You Use AI in Digital Marketing
You can use AI for marketing in different ways, from data analysis to content creation. The goal is to collect AI-driven insights that will help you calculate and improve your overall marketing ROI.
In this context, you can use AI to:
1. Collect and Analyse Data
We live in a data-rich world. According to the latest estimates, 328.77 million terabytes of data are created each day. That said, not all of this data is useful for your marketing campaigns. Fortunately, AI marketing tools excel at sifting through this vast amount of data and extracting relevant, actionable insights. So, AI allows you to create more data-driven marketing campaigns that are more likely to make the desired impact.
2. Personalisation
Personalisation is the golden key to customer engagement. Online data supports this notion, with over half (56%) of consumers saying they will become repeat buyers after a personalised experience. That’s why more than 9 in 10 businesses (92%) are using AI-driven personalisation to drive growth in their business. Start using AI marketing tools to deliver personalised content and recommendations. Creating a unique experience for each user can help you boost engagement and conversions.
3. Predictive Analytics
Predictive analytics helps you identify future marketing trends. With AI-powered marketing, you can forecast future consumer behaviour with impressive accuracy. This foresight allows you to craft strategies that resonate with your target audience. In short, you can enjoy better returns on your marketing campaigns.
4. Chatbots and Virtual Assistants
AI-powered chatbots and virtual assistants provide instant, round-the-clock customer service, a feature 76% of Australian consumers find very useful. Chatbots can handle inquiries, resolve issues, and guide your customers through your website or services. AI-powered chatbots can be programmed to handle more complex conversations. But most importantly, you can use chatbots to collect valuable user data and adjust your marketing strategies accordingly.
5. Content Creation
You’ve probably heard about ChatGPT. It’s one of the well-known AI tools that an increasing number of marketers are using to produce content. Tools like these have revolutionised the way brands and businesses create content. You can also use AI marketing tools like these to create content, from personalised emails to social media posts. Besides, AI tools can help you maintain a consistent brand voice across all platforms.
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Implementing AI in Your Marketing Strategy to Boost ROI
Using AI in digital marketing doesn’t have to be tricky or demanding. If you approach it carefully and with a plan, you can get the most out of your AI-powered marketing campaigns.
Here’s how:
1. Identify The Right AI Tools
The digital marketing ecosystem is teeming with AI tools, each designed to serve specific functions, ranging from data analytics to content creation. You will need to find the AI marketing tools that best align with your marketing objectives. So, comb through each tool to understand their capabilities and limitations.
Don’t settle for AI marketing tools that can only address your current needs. Instead, find something that will scale with your growing digital marketing needs. It should offer flexibility and adaptability. Remember, the right tool can provide actionable insights, automate mundane tasks, and personalize the customer journey.
2. Train Your Team On AI Tools and Technologies
What’s the point of investing in AI marketing tools if your team can’t use them effectively?
Once you invest in a tool, make sure to train your team with the necessary skills and knowledge. Your training sessions should go beyond covering the basic operations of a tool. Help your team understand the strategic importance of AI-powered marketing. Help them leverage these tools to their fullest extent. This approach will help you stay ahead of the curve.
3. Optimise Your Present Campaigns with AI
You can use AI for everything, from email marketing to local SEO. So, make it a part of your existing marketing campaigns as soon as possible. AI can help you refine targeting strategies and reach the target audiences with precision. It can also personalize content and messaging at scale. In short, optimizing your existing campaigns with AI will help boost your overall marketing ROI. It will also help you see how AI-powered marketing can make a difference in future marketing endeavours.
4. Monitor and Refine Your Strategy
Using AI in marketing isn’t a set-it-and-forget-it solution. It needs continuous monitoring and adjustments. It’s how you can boost your marketing ROI with the help of AI.
Each AI marketing tool comes with analytics and reporting features. Use these features to track your marketing key performance indicators (KPIs) and gather real-time insights. This data should drive your future marketing decisions and strategies.
Regularly review and adjust your AI-driven marketing strategies. Be sure everything you do remains aligned with the changing user behaviour and market trends.
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Let’s Help You Leverage AI in Marketing
AI was once dismissed as the fancy stuff you see in the movies. But today, it has become an integral part of our lives. In fact, AI-driven marketing brings exceptional opportunities to maximise your ROI. Your marketing can get a boost if you leverage AI in data analytics, personalisation, predictive analytics, virtual assistance, and content creation.
But it’s not a magic wand. You will still need to find the right AI marketing tools and train your team to use them. It’s going to be a tough sail if you don’t. Also, optimise your existing campaigns with AI. Consider this a litmus test. It will help you understand how AI works before you go all in. But most importantly, keep monitoring and refining your AI-powered marketing strategies. That’s the mantra to successfully leveraging AI in marketing.
That said, adapting an AI-driven marketing is no walk in the park. But we are here to help you every step of the way. At Manifest Website Design, we are all about leveraging AI marketing tools. Let’s help you boost your marketing ROI using AI.
JILLIAN BRANDON
About the Author
Jillian has over 30 years of experience in technology, programming, and digital marketing. Her work with the stock exchange in Australia, as well as other large corporations, has given her invaluable business expertise.
At Manifest Website Design, she helps goal-driven entrepreneurs build their business, regardless of size and industry, using the power of the internet. She’ll walk alongside you every step of the way, making sure that your website is running smoothly, and most importantly, generating leads. Connect with her on LinkedIn.
