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Social Capital: All You Need Is a Content Strategy and Work Ethic
When “going viral” is your benchmark for success, you’re setting your brand up for failure. Success doesn’t usually work that way. So don’t go running off to buy another Facebook ad just yet.
Why There’s No Shame in Being Called an SEO Specialist
We have to keep proving our worth because our work is invisible. Brands want to see results, and they want to see them now. They want the lights, the glamour, the instant success.
14 Leading and Lagging Marketing Goals
In marketing, we often chase numbers as if they’re the Holy Grail. It’s a tantalising idea that some goals or metrics can give you the full picture, that there’s a secret formula…
The Rule of 7: Marketing’s Golden Rule
Some people think finding their go-to stream of marketing is like striking gold. But marketing is not a one-trick pony. People need reminders before they trust you with their hard-earned money.
Why Websites Aren’t Easy Money
Let’s address the elephant in the room – websites as an easy stream of passive income. Build a site, let it sit there, and watch the dollars roll in while sipping a margarita on the beach.
Why Humans (Not AI) Remain the Heart of Digital Marketing
We live in a world that’s infatuated with machines. I mean, artificial intelligence is everywhere. It’s diagnosing diseases, driving cars, and probably even analysing how you like your toast in the morning.
Threads: The Next Big Thing in Marketing?
Picture Meta, the tech giant that brought us Facebook, Instagram, and WhatsApp, and imagine them taking a good look at Twitter and thinking, “Hey, we can add our twist to that.”
To SEO or Not to SEO? That Is the Question
I’ve found that business owners have a love-hate relationship with search engine optimisation (SEO). Or more accurately, a “don’t-understand-so-I’m-going-to-ignore-it” relationship.
17 Ways to Leverage AI in Digital Marketing
Digital marketing is full of shiny new toys. You’ve probably seen trends come and go all the time. There’s this little nagging voice in the back of your head that keeps chanting, “This isn’t for me.”
Top 10 Characteristics of a Good Website
Can you still recall the days when every website had flashy images, eye-popping animations, and crazy colour palettes? The internet was like this digital wonderland that constantly left us in awe.
7 SEO Tips to Get Your Website to the Top of Google Search
In the immortal words of AC/DC, it’s a long way to the top if you want to rock and roll. The same goes for your website ranking on Google. You’re going to need more than just a cool-looking website.
Digital Roadmaps as Your Blueprint for Success
Which direction should you take your company? How do you keep up with the dizzying pace of technology? How can you make sure that your business survives? Enter the digital roadmap.
Can You Send Marketing Emails Without Consent?
When it comes to email marketing, it can be easy to get carried away by the allure of instantly reaching thousands – if not millions – of potential customers through the click of a button.
The SEO Advantage of Small Businesses
SEO might seemmore applicable to the Amazon and Google-sized behemoths out there. If anything, the battle for online visibility feels like a modern David and Goliath story, where you’re not the giant.
Choosing an SEO Company: How to Find Your Perfect Match
For some, they think reputation is crafted in boardrooms or spun by PR experts. However, in the digital age, your reputation is no longer confined to the corners of cocktail parties or industry conferences.
Beyond 5 Stars: The Art of Online Reputation Management
For some, they think reputation is crafted in boardrooms or spun by PR experts. However, in the digital age, your reputation is no longer confined to the corners of cocktail parties or industry conferences.
Recent Post
Social Capital: All You Need Is a Content Strategy and Work Ethic
When “going viral” is your benchmark for success, you’re setting your brand up for failure. Success doesn’t usually work that way. So don’t go running off to buy another Facebook ad just yet.
Why There’s No Shame in Being Called an SEO Specialist
We have to keep proving our worth because our work is invisible. Brands want to see results, and they want to see them now. They want the lights, the glamour, the instant success.
14 Leading and Lagging Marketing Goals
In marketing, we often chase numbers as if they’re the Holy Grail. It’s a tantalising idea that some goals or metrics can give you the full picture, that there’s a secret formula…
The Rule of 7: Marketing’s Golden Rule
Some people think finding their go-to stream of marketing is like striking gold. But marketing is not a one-trick pony. People need reminders before they trust you with their hard-earned money.
Why Websites Aren’t Easy Money
Let’s address the elephant in the room – websites as an easy stream of passive income. Build a site, let it sit there, and watch the dollars roll in while sipping a margarita on the beach.
Why Humans (Not AI) Remain the Heart of Digital Marketing
We live in a world that’s infatuated with machines. I mean, artificial intelligence is everywhere. It’s diagnosing diseases, driving cars, and probably even analysing how you like your toast in the morning.
Threads: The Next Big Thing in Marketing?
Picture Meta, the tech giant that brought us Facebook, Instagram, and WhatsApp, and imagine them taking a good look at Twitter and thinking, “Hey, we can add our twist to that.”
To SEO or Not to SEO? That Is the Question
I’ve found that business owners have a love-hate relationship with search engine optimisation (SEO). Or more accurately, a “don’t-understand-so-I’m-going-to-ignore-it” relationship.
17 Ways to Leverage AI in Digital Marketing
Digital marketing is full of shiny new toys. You’ve probably seen trends come and go all the time. There’s this little nagging voice in the back of your head that keeps chanting, “This isn’t for me.”
Top 10 Characteristics of a Good Website
Can you still recall the days when every website had flashy images, eye-popping animations, and crazy colour palettes? The internet was like this digital wonderland that constantly left us in awe.
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