7 SEO Tips to Get Your Website to the Top of Google Search
In the immortal words of the AC/DC band, it’s a long way to the top if you want to rock and roll. The same goes for your website ranking on Google. Trying to secure that top spot on search results can often seem like an insurmountable task, especially in an era where online competition is fiercer than ever. While it’s not an unattainable goal, you’re going to need more than just a cool-looking website and a bunch of keywords thrown together.
You might ask, “How to get my website to the top of Google?” The answer lies in search engine optimisation (SEO). Through SEO, your website becomes more visible to search engines, enhancing your chances of climbing to that coveted number one spot. It’s a multifaceted approach that, when executed properly, allows your website to outrank millions of others on the Google search engine results page.
How to Get My Website to the Top of Google?
Step #1: Request for a Free Site Audit
When was the last time you did a deep dive into the inner workings of your website? And I’m not talking about taking a cursory glance at your homepage. I mean figuring out what’s working, what’s not, and what you could do better on your business website.
I suggest that you do a site audit to examine your SEO, usability, performance, security, and overall website quality. The audit identifies areas of strength, highlights points of weakness, and uncovers potential opportunities for improvement. It would also reveal critical data, such as broken links, page load times, mobile-friendliness, and content gaps – all of which directly impact your site’s ranking.
Now, don’t just get your audit and leave it at that. Act on it.
(By the way, you could request for a free site audit from us.)
Step #2: Find Long-Tail, Low Competition Keywords
Choosing the right keywords could be the difference between getting lost in the depths of page 20 and soaring to the top of page one. For the content marketing strategy of Manifest Website Design, we like to leverage long-tail, low competition keywords. These are highly specific phrases with three or more words. They might have less search volume, but they usually have a higher conversion rate due to their specificity.
For instance, instead of targeting a broad keyword like “shoes,” you could use “men’s black leather brogues Melbourne.”
While the latter may have fewer people searching for it, those who do are more likely to make a purchase because they know exactly what they want. This specificity also means there’s less competition for these keywords, so your chances of ranking higher on Google are significantly increased.
However, discovering these golden keywords isn’t as simple as plucking them from a hat. You need to deeply understand your niche and your customers. Use keyword research tools (e.g., SEMrush, Ahrefs), analyse your competitors, and listen to the language your customers use.
This way, as a small business owner, you can stand out in a saturated market. By focusing on long-tail, low competition keywords, you’ll attract an audience that’s genuinely interested in what you have to offer.
This, right here, is how up-and-coming brands can beat the big guns at their own game, one targeted keyword at a time.
Step #3: Create a Content Marketing Strategy
Creating content for content’s sake is not enough. You need a strategy. You need a well thought-out plan. For starters, you can identify content gaps (topics your competitors have overlooked or not thoroughly covered) that your brand can fill.
For instance, let’s take an organic food store in Perth. They noticed that while their competitors have extensively covered the benefits of organic food, no one talks about how to transition to an organic diet. Sensing an opportunity, they create a series of blog posts on this topic. This unique content drives more traffic to their site, improves their search ranking, and positions them as thought leaders in the organic food industry.
Step #4: Use Link Building Strategies
Imagine your website as a city and your web pages as buildings. Links are the roads connecting these buildings.
The more connected your city is, the easier it is to navigate. This is the essence of link building – creating a well-linked structure that makes your website user-friendly and improves your Google search ranking.
Internal links connect different pages within your website. They help distribute page authority and ranking power throughout your site, guiding visitors and search engines to important pages.
External links, on the other hand, connect your website to other credible websites. They tell Google that your site is relevant, trustworthy, and authoritative.
But remember, link building is not a numbers game. It’s about quality over quantity. One high-quality link from a reputable site can do wonders for your SEO, whereas a hundred low-quality ones can harm it.
Step #5: Repurpose Your Content
In the world of online content, creation is just half the battle. The other half, often ignored, is repurposing. Let’s dispel the misconception here: Repurposing isn’t about recycling or rehashing. It’s about transforming, reimagining, and repositioning your content to extend its reach, improve its efficiency, and maximise its value.
Consider repurposing as giving your content a new lease of life, making it more versatile and adaptable.
Got a popular blog post? Transform it into an engaging infographic, a detailed eBook, or an entertaining podcast.
Got a webinar? Turn it into a series of informative articles or Instagram reels.
This content repurposing strategy isn’t just smart; it’s efficient and economical.
Pro tip: Not everyone absorbs information the same way. While some prefer reading in-depth articles, others might enjoy watching videos or listening to podcasts. By repurposing your content, you cater to these diverse learning styles – increasing engagement and boosting your SEO efforts.
Step #6: Learn Technical SEO Best Practices
Technical SEO is the foundation that supports your content, design, and user experience, ensuring that Google can easily crawl, index, and rank your site. It comprises several elements, including site speed, mobile-friendliness, secure sockets layer (SSL), XML sitemaps, and more.
Neglecting these aspects of SEO can result in lower search rankings, regardless of the quality of your content or keywords. So if you’re wondering why your website isn’t ranking well despite your best SEO efforts, maybe it’s time to check under the hood.
Step #7: Follow Through With Your Monthly SEO Analysis
SEO isn’t a one-time affair. It’s an ongoing process, a long-term commitment. And a monthly SEO analysis helps you track your progress, identify issues, and discover opportunities.
An SEO report entails reviewing various metrics, such as organic traffic, bounce rate, page loading time, conversion rate, and more. It’s like a report card providing a clear picture of your website’s health and performance.
Let’s look at a family-run bakery in the Southern Highlands that recently launched a website. They started with basic SEO but were unsure about its impact. In their analysis, they noticed that their blog posts about gluten-free recipes were driving significant traffic. Consequently, they decided to double down on gluten-free content to attract more users.
Skyrocket to the Top Spot With Our SEO Services
Reaching the top of Google’s search results isn’t the end of the SEO journey. On the contrary, it’s just the beginning. You need to do everything you can to stay in that position. There’s no room for complacency. But here’s the good news: You don’t have to do it alone.
At Manifest Website Design, our mission is to transform this daunting task into a journey of success. From our base in Australia, we understand the unique needs and challenges of our market. That’s why we’ve tailored our SEO services to help you not only reach the top but also cement your position there. Together, let’s make sure you stay on the top of Google search for a long time.
About the Author
Ana is a Content Manager at Manifest Website Design specialising in digital marketing, SEO, and meaningful stories. Her byline is often found 3,000 feet above sea level.
After hours, she enjoys psych thrillers, reading, dying in video games, and having good conversations. You can reach out to her on LinkedIn.