How ChatGPT Can Grow Your Small Business
Have you been receiving the same questions from your customers over and over again? Are you running out of words to say in your emails, pitches, and presentations? Or are you just straight-up overwhelmed by all the tasks involved in maintaining a small business?
I understand – I know how tough it can be to juggle so many hats. Thankfully, I’ve discovered ChatGPT, an artificial intelligence (AI) tool that has made my small business workflow much more efficient and cost-saving. Join me, and hop on the ChatGPT bandwagon. Its benefits are endless, but here are a few to get you on board:
1) Write Your Documents
Given, document writing can be extremely time-consuming and tedious, ChatGPT can offer writing assistance (emphasis on “assistance” as the AI language model has its limitations) by providing document templates, grammar and spell checking, as well as email copy.
Example: Write a diplomatic email to a disgruntled customer who has not paid their overdue bill.
Prompt: Create a short procedural manual for cleaning an office building.
Other Examples:
Prompt: Write a cold pitch email for housekeeping services. Emphasise benefits.
If you’re trying to market your small business and you feel like your content idea bank is running dry, ChatGPT is an idea generation machine. Just type in the prompt, and wait for it to do its magic.
Prompt: Give 5 blog post ideas for a boutique hotel.
Pro tip: Don’t use ChatGPT to write an entire article for your small business’ blog. For one, it lacks originality as it bases its answers on existing content on the web. You would then be compromising the quality of your work. And two, content written by ChatGPT may not necessarily reflect your brand’s unique voice and style. Your audience wants a real human voice to build a connection; they don’t want a robot.
2) Leverage Data in an Excel Spreadsheet
If you’re not happy with the results that ChatGPT gives you, you can either input the prompt again (it typically gives another set of answers) or click the “dislike” on the righthand side. When you give the language model feedback, you’re able to help it determine the quality of its answers and consequently improves it along the way.
Prompt: Make a list of common plumbing supplies that I can put into a spreadsheet. These should help me create a quote for plumbing jobs in Australia. to help me quote plumbing jobs in Australia.
Prompt: What is the syntax for Excel’s VLOOKUP formula?
3) Conduct Market Research for Your Small Business
ChatGPT can provide insights about different demographics for small businesses. It could talk about consumer trends, travel behavior, and buyer preferences, among others. Leverage this information to develop better and more personalized marketing content and product offerings.
Examples:
Prompt: Build a sample buyer persona for a clothing ecommerce business in Australia.
Prompt: What are the future trends for the restaurant industry in Australia?
4) Craft a Speech for Your Presentation
With ChatGPT, you get quick and easy access to information about your small business’ industry. You can brainstorm topics, request for specific data, or even ask for feedback. The AI model will give you constructive criticism.
Prompt: I’ll be giving a presentation on the benefits of yoga and mindfulness. Could you make a simple outline?
Pro tip: Always read and re-read the response before using the content. Make any adjustments so that it reflects who you are, your values and your ‘brand’.
4) Get Business Advice
You may find yourself clueless or lost sometimes when dealing with various business topics such as taxes, marketing, business operations, supply and demand forecasting, and so forth. With ChatGPT, the answers to your questions are just a click away.
Prompt: I’m clueless about tax registration for small businesses in Australia.
5) Automate Chat Responses
As a language model built for dialogue, ChatGPT can automate answers to customer inquiries and frequently asked questions, saving you so much time and effort. Just integrate a chatbot from ChatGPT to your website.
You don’t need to hire additional support staff to handle all customer concerns. In terms of scalability, you can rely on ChatGPT to improve your efficiency despite the increasing volume of inquiries.
6) ChatGPT Can Solve Your Business Math Problems
Let’s face it – not all of us small business owners have a brain for math. If you’ve been racking your brain over basic business maths, revenue computations, or even taxes, and can’t for the life of you figure out how to solve the problem, let ChatGPT crunch the numbers. It will even break down the steps for you.
Prompt: My small bakery sells cupcakes for $5 each. I, the owner of the bakery, want to know how many cupcakes I need to sell to break even for this month. The fixed costs for the bakery, including rent and utilities, are $2,500 per month. The cost of ingredients for each cupcake is $0.75. How many cupcakes does my small bakery need to sell to break even?
Let ChatGPT Do the Boring Stuff, So You Can Focus on the Things That Matter
ChatGPT has been a saviour for my small business, and I can only imagine how much it could benefit yours. It can streamline workflows, save up resources, and free up so much of your time.
If you’re still hesitant about using AI tools, that’s normal. It also took me some time to wrap my head around the idea. If you’d like, we can have a quick chat about your questions and concerns. Just schedule a call here (and yes, don’t worry – I’m not a robot).
