How to Find Blog Content Ideas: 7 Easy Ways
Published on May 30, 2023
I’ve been a content writer for years now – and to be honest, it can sometimes feel like a hopeless endeavour. Writing blog posts can often feel like trying to shout over a thundering waterfall; you have thoughts to share, but you just don’t know how to rise above the noise.
Every day is a constant struggle of searching “how to find content ideas for blog” and seeing the age-old answer: Know your audience. This isn’t the answer I want. Instead, I want to know the exact sources I should go to in order to generate a steady stream of novel content ideas – which is why I wrote this guide. From the power of personal storytelling to the untapped potential of social forums and artificial intelligence (AI), I’ll show you how you can position your brand as a forward-thinking thought leader in your industry.
How to Find Content Ideas for Blog
1) Share Personal Stories
Please share your personal stories on your blog. Humanise your brand. When you talk about your own experiences, you significantly enhance your blog’s value by adding a human touch, which resonates with readers.
Personal stories can help illustrate a point more effectively than abstract explanations. Every journey, whether successful or not, comes with valuable lessons that others can learn from. In fact, sharing failures can often be even more impactful, as it shows one’s authenticity and resilience.
For example, once a month, a health and fitness blog could ask a member of their team to share their personal health journey. The lead nutritionist, someone who had overcome the struggle of unhealthy eating habits, can speak candidly about the emotional and physical toll it took on her, as well as how the experience became the driving force behind her passion for nutrition.
By sharing experiences relevant to your industry or topic, you bring your insights to life, making your brand more credible and relatable. You’d also be establishing deeper connections with your audience – and who doesn’t want that?
Sharing personal stories will always be a unique idea. It’s content that no one else can replicate, giving you an edge in the saturated online world. Check out some of the personal stories we’ve shared on our Facebook page (Manifest Website Design).
2) Look at the Table of Contents of Books
Books, particularly non-fiction ones relevant to your industry, can serve as a springboard for blog content ideas. The table of contents often provides a broad overview of the subject, which can be broken down into numerous blog post topics. It shows how complex subjects can be broken down into digestible sections.
Studying books can also help you identify gaps in existing content (topics that haven’t been adequately covered or new angles that haven’t been explored). These gaps present opportunities for novel blog content.
3) Check Social Forums Like Quora and Reddit
Social forums, like Quora and Reddit, can be a goldmine for blog topics. They serve as platforms where real people ask real questions, providing insight into the issues, concerns, and interests of your potential readers.
Forums also reveal trends and hot topics within your industry. When you tune into these conversations, you’re also exposing yourself to possible article topics that are timely and relevant. Let’s say, for example, you run a blog dedicated to digital marketing. As you browse the threads in the subreddit r/digital_marketing, you might see topics such as:
Question: “How do I optimise my social media posts for maximum engagement?”
Blog Post Idea: “A Comprehensive Guide to Optimising Social Media Posts for Enhanced Engagement”
Question: “What are some cost-effective strategies for small business digital marketing?”
Blog Post Idea: “Budget-Friendly Digital Marketing Strategies for Small Businesses”
Question: “How to measure the ROI of Content Marketing”
Blog Post Idea: “Navigating the Metrics: Measuring Your Content Marketing ROI”
