How to Get Keywords for SEO
Published on May 26, 2023
Finding the right keywords for your search engine optimisation (SEO) strategy is like doing a puzzle, but one that yields significant rewards when solved.
Picture the vast landscape of the internet as a sprawling jigsaw puzzle. Each piece represents a distinct keyword or phrase that fits into the grand tableau of online content. The right keywords for your website are the pieces that, when fitted together seamlessly, complete the image of your digital presence – rendering it not just coherent, but captivating to both search engines and users alike.
So how to get keywords for SEO? Well, finding the right pieces is no easy task. It involves a meticulous process of sorting through relevance, search volume, and competition, and more often than not, a seemingly overwhelming pile of possibilities. With the right strategy and tools, I’ll help you piece together your SEO puzzle that leaves users in awe of your site.
How to Get Keywords for Your SEO Marketing Strategy
1) Put Yourself in Your Target Audience’s Shoes
Always start with the user in mind. Put yourself in your target audience’s shoes. What kind of phrases or words would they likely use to search for your products, services, or content?
A useful technique is creating buyer personas (detailed profiles of your ideal customers). These personas can help you understand your audience’ motivations and behaviors, allowing you to align your SEO strategy with their search habits.
2) Craft Relevant Content Clusters
Content clusters are groups of interlinked content focused on a central topic. The central topic is usually a broad keyword, while the interlinked content pieces target related long-tail keywords.
Content clusters serve a dual purpose. First, these can help you identify important keywords related to your central topic. By exploring different angles and subtopics, you’re likely to discover a variety of relevant keywords that you might not have thought of initially.
Second, content clusters can significantly boost your SEO performance. By providing a wealth of relevant, interconnected content, you demonstrate to search engines that you’re an authority on the topic.
Pro tip: Prioritize quality over quantity. Make sure each piece of content aligns with your audience’s interests and needs.
3) Create a List of Seed, Long-Tail, and High CPC Keywords
Speaking of content clusters, you should also create a list of seed, long-tail, and high cost-per-click (CPC) keywords:
- Seed keywords: These are broad, general terms related to your niche or industry. They form the basis of your keyword research and can be used as a jumping-off point to identify more specific keywords.
- Long-tail keywords: These phrases consist of three or more words. Long-tail keywords are generally less competitive and have lower search volumes compared to seed keywords. However, they tend to attract a more targeted audience and often have higher conversion rates.
- High CPC keywords: These are the phrases that advertisers are willing to pay a higher cost per click for. These keywords are typically competitive and indicate a high commercial intent, meaning that users searching for these terms are more likely to make a purchase. Try using the free SurferSEO Google Chrome extension to find out the CPC cost of a search query.
