Best Ecommerce Platforms For SEO (2023)


Generating sales is not easy. But that’s the harsh reality of running a small business – you constantly need prospects, conversions, and loyal customers rolling in. Whether you run a charming local café, a fashion boutique, or a landscaping service in Australia, standing out from the competition is a perpetual task on your to-do list. 

That’s why you need to use the best ecommerce platform if you want more and more customers from all corners of the country to flock to your online store. You’ll want to choose one that offers built-in search engine optimisation (SEO) capabilities that get your website to the front page of search results. That said, this article dives deep into nitty-gritty of WooCommerce, Shopify, Wix, Squarespace, and Magento.

Which Ecommerce Platform Is Best For SEO?

1) WooCommerce

This is our website design agency’s platform of choice. It’s also a popular choice for business owners using WordPress. WooCommerce also boasts its strong SEO capabilities, with plenty of plugins, like Yoast SEO, to optimise your site.

Pricing Features Drawbacks
Free (with paid extensions)
  • Highly customisable
  • Large plugin library
  • WordPress integration
  • Requires some technical knowledge
  • Additional costs for plugins and themes

2) Shopify

Shopify is a user-friendly, all-in-one ecommerce platform that makes it easy to create and manage your online store. The platform also offers a secure and reliable hosting solution, so you can focus on growing your business rather than worrying about technical issues. While not as customisable as WooCommerce, it still offers robust SEO capabilities right out of the box.

Pricing Features Drawbacks
Starts at $29/month
  • Easy to use
  • Secure hosting
  • Built-in payment processing
  • 24/7 support
  • Limited customisation options
  • Transaction fees (unless using Shopify payments)

3) Wix

Wix is perfect for small business owners without any coding knowledge. Its drag-and-drop editor makes it easy to create stunning websites. While its SEO capabilities are decent, it may not be the best choice for those looking to scale their business as its e-commerce functionality is more limited compared to other platforms.

Pricing Features Drawbacks
Starts at $22/month
  • Drag-and-drop editor
  • Range of templates
  • Mobile optimisation
  • Limited scalability
  • Fewer advanced ecommerce features

4) Squarespace

It seems like every YouTuber promotes Squarespace nowadays – and for good reason. This sleek, design-focused builder makes it easy to set up a professional-looking online store with built-in SEO features and solid ecommerce functionality.

Pricing Features Drawbacks
Starts at $26/month
  • Beautiful templates
  • Easy-to-use
  • Built-in SEO marketing services
  • Limited third-party integrations
  • Fewer advanced ecommerce features

5) Magento (Adobe Ecommerce)

A powerful, open-source e-commerce platform, Magento is the go-to choice for medium to large businesses seeking a high level of customisation and scalability. However, it’s worth noting that Magento requires more technical expertise compared to other platforms. If you have the resources and know-how, look no further.

Pricing Features Drawbacks

Free (Magento Open Source)

Paid (Magento Commerce)

  • Highly customisable
  • Extensive feature set
  • scalable
  • Requires technical expertise
  • Potential higher costs for development and maintenance

How to Choose the Best Ecommerce Platform For Your SEO Needs

Investing time and effort in selecting the right ecommerce platform for your SEO marketing needs will pay off in spades. By making your online store easily discoverable by Aussies, you’ll be well on your way to becoming the talk of the town. So watch out for the following features:

1) Content Customisation

Just like you might want a product with cool colors and designs, you want an ecommerce platform that lets you customise your site to look and work the way you want. This can help you create a unique website that stands out from the competition.

2) SEO Services

Choose a platform that allows you to edit technical details of your website – from URLs to descriptions, website design to image metadata. You should be able to seamlessly incorporate relevant keywords in your content.

3) Customer Support and Business Resources

We all need help with growing our business from time to time. Look for platforms that have excellent customer service, helpful guides, and step-by-step tutorials that can teach you how to achieve maximum visibility for your online store.

Don’t Settle for the Best Platform, Get an All-in-One Ecommerce SEO Web Design Agency

Choosing the best ecommerce platform for your business is key to getting noticed by search engines like Google and drawing in customers from all corners of the Southern Highlands. When you have an SEO-optimised website, you’ll open the doors to increased traffic, sales, and growth in the competitive Australian market.

You don’t have to run your online store all by yourself. When you put your trust in Manifest Website Design, an all-in-one SEO ecommerce agency, you’re not just choosing a platform – you’re investing in a team that truly understands what your business needs. We don’t just make websites look pretty. We attract customers too. Get started on your success story today.