The Rule of 7: Marketing’s Golden Rule A lot of people have this fantasy that investing in one stream of marketing is like striking gold. You find that one magical platform, channel, or gimmick, and suddenly the sales start rolling in. Yeah, it’s a nice...
To SEO or Not to SEO? That Is the Question I’ve found that business owners have a love-hate relationship with search engine optimisation (SEO). Or more accurately, a “don’t-understand-so-I’m-going-to-ignore-it” relationship. They know it exists; they...
7 SEO Tips to Get Your Website to the Top of Google Search In the immortal words of the AC/DC band, it’s a long way to the top if you want to rock and roll. The same goes for your website ranking on Google. Trying to secure that top spot on search results can...
The Expert’s Guide to Outsourcing Web Design As a business owner, you already have so much on your plate – from managing operations and overseeing marketing strategies to interacting with clients and leading your team. Balancing all these tasks while trying to design...
White Hat vs Black Hat SEO Let’s be real. SEO, or Search Engine Optimisation, can sometimes feel like a dirty word. It can seem like a dark art, full of secrets and tricks, used to bamboozle algorithms and hoodwink real people. But it doesn’t have to be this...