The Rule of 7: Marketing’s Golden Rule A lot of people have this fantasy that investing in one stream of marketing is like striking gold. You find that one magical platform, channel, or gimmick, and suddenly the sales start rolling in. Yeah, it’s a nice...
The SEO Advantage of Small Businesses When the topic of Search Engine Optimisation or SEO gets tossed around, you, as a small business owner, might be tempted to shrug it off. Perhaps you’ve questioned its effectiveness. After all, it might just be another...
Beyond 5 Stars: The Art of Online Reputation Management What’s the first thing that comes to mind when you hear the word “reputation”? For some, they think reputation is crafted in boardrooms or spun by public relations (PR) experts. However, in the digital age, your...
The Ultimate Guide to Starting a Web Design Agency Being the CEO of a website design agency is one of the best jobs in the world. You stand at the intersection of where creativity meets business. On paper, you couldn’t ask for a job description that’s any more fun –...
Website Costs in Australia A website is your digital storefront, accessible to customers from Sydney to Perth, from Melbourne to Kangaroo Valley, and even beyond our borders. But the thing is, figuring out a fair price to pay for a website build can feel like...