What Is a Digital Marketing Agency?


Imagine trying to find your way in a bustling, foreign city without a guide. That’s what delving into digital marketing can feel like for many business owners. If you feel the same way, a digital marketing agency can be your go-to guide in this digital landscape. They know the shortcuts, the pitfalls, and the must-see views in this digital city of SEO, PPC, social media, and more.

So what exactly is a digital marketing agency? The right one will be your business partner that leverages their expertise and resources to amplify your online presence. They’ll connect you with the right audience and ultimately drive business.

Everything You Need to Know About the Ins-And-Outs of a Digital Marketing Agency

Why You Should Hire a Digital Marketing Agency

The team behind a good digital marketing agency – the keyword here is good – lives and breathes the online world. They understand the latest algorithms, the trending platforms, and the most effective strategies for capturing your audience’s attention. 

For example, one of our clients at Manifest Website Design was a small e-commerce business that initially wanted to handle marketing in-house. Despite their best efforts, they saw minimal increases in their online traffic. A few months after they decided to bring our agency on board, and their traffic skyrocketed by 60%. The difference lay in our ability to tap into the nuances that they hadn’t been aware of.

Another major reason to hire a digital marketing agency is time. It’s an asset that’s in short supply for most business owners. While you’re juggling product development, human resources, sales, and a dozen other responsibilities, it’s easy to let digital marketing fall by the wayside. However, an agency can ensure that your digital presence is continually nurtured and optimized.

There’s also a cost-effectiveness benefit. It may seem counterintuitive to think that hiring an agency could save you money, but consider this: Setting up an in-house digital marketing team involves salaries, benefits, and training costs. Plus, there’s the expense of continually upgrading software and tools. 

Contrast this with a digital marketing agency that comes as a package deal. For one decided fee, you get access to a team of experts, cutting-edge tools, and up-to-date strategies. They’ll bring an outside perspective – a fresh pair of eyes – that’s invaluable when you’ve become tunnel-visioned in your brand.

Types of Services

There is a wide variety of services that form the different pieces of the digital marketing puzzle. Each one uniquely contributes to the bigger picture of your business’s online presence and success. Some examples include:

  • Web design and development: You never get a second chance at a first impression. When you have a professionally-designed website, clients will have an overwhelmingly positive impression of your brand.
  • Search Engine Optimisation (SEO): This is the bread and butter of digital marketing services. It’s the methodical process of making your website rank higher on Google.
  • Content Marketing: The marriage between SEO and content marketing is what makes skyrocketing organic traffic possible. By publishing valuable content, you’ll be able to attract and engage more leads for your business.
  • Email Marketing: This might seem old school in the world of TikTok and Instagram, but it remains one of the most effective digital marketing strategies. It’s about crafting compelling email campaigns that keep your business in your customers’ minds, nurture leads, and drive conversions.
  • Customer Relationship Management (CRM): A CRM system can provide powerful insights into your customers’ behaviours, preferences, and interactions with your brand. These insights enable you to deliver personalized and targeted marketing.

Results to Expect From a Digital Marketing Agency

Hiring a digital marketing agency is a significant investment, and it’s only natural to expect certain outcomes. The results, however, are not always immediate. They often require patience, as digital marketing is more akin to a marathon than a sprint. But trust us – with time, the benefits become increasingly evident.

An enhanced online presence is one of the initial and most noticeable results. A good digital marketing agency optimises your website, manages your social media profiles, and moves mountains to make sure that your online reputation is sparkling. 

Over time, you’ll see an increase in high-quality leads. An agency can achieve this through various strategies (e.g., SEO, content marketing, CRM). Just to emphasise, the focus here is on “high-quality” leads (potential customers who are likely to convert). 

Lastly, significant cost savings are usually a surprising result for many businesses. As I mentioned earlier, a digital marketing agency is often more cost-effective than an in-house team. The savings don’t stop there. Effective digital marketing leads to more efficient customer acquisition and retention, both of which contribute to your bottom line.

Pro tip: When you hire a digital marketing agency, you’re committing to a long-term partnership. The more aligned you are with your agency, the more effective your digital marketing efforts will be, and the more significant the results you can expect.

Let Us Handle the Marketing Hat of Your Business

Simply put, a digital marketing agency builds and executes systems that propel your business towards its objectives. The agency team wears many hats. They’re storytellers, strategists, designers, analysts, and so forth.

At Manifest Website Design, we understand that good marketing is not about sporadic efforts, but about cultivating effective campaigns that, over time, yield substantial results. So we hope you allow us to wear the marketing hat for your business. We don’t just craft websites and marketing campaigns – we craft success stories. Let’s design your success story today.



About the Author

Jillian has over 30 years of experience in technology, programming, and digital marketing. Her work with the stock exchange in Australia, as well as other large corporations, has given her invaluable business expertise.

At Manifest Website Design, she helps goal-driven entrepreneurs build their business, regardless of size and industry, using the power of the internet. She’ll walk alongside you every step of the way, making sure that your website is running smoothly, and most importantly, generating leads. Connect with her on LinkedIn.