Maximising ROI: How to Leverage AI in Your Marketing Strategy Marketing is at the heart of a successful business. It helps you retain customers and nurture new leads. However, ensuring a higher return on investment (ROI) is still one of the biggest hurdles for most...
Why Humans (Not AI) Remain the Heart of Digital Marketing We live in a world that’s infatuated with machines. I mean, artificial intelligence (AI) is everywhere. It’s diagnosing diseases, driving cars, and probably even analysing how you like your toast in...
