Why website maintenance is key to a successful website
Just like any software, websites require maintenance to keeping the site working properly. Avoiding website maintenance is like not having regular oil changes on your vehicle. You wouldn’t drive your car very long if you didn’t look after its maintenance, would you? Well, the same process is true for your website. Your website should always be live, ready for customers and presenting your business at its finest.
Websites Are Not a “Set and Forget”
If you don’t have website maintenance carried out monthly, you may actually be throwing money out the window. When visitors go to a website and find things wrong with it, they often don’t stick around. Many website owners never check their website to see how it’s functioning. Missed website issues or downtime can lose you potential customers.
The Benefits of Maintenance
Many people don’t realize the benefits of site maintenance: The website performance, it’s load time, downtime and uptime, is all dependent on the WordPress software and plugin functioning as they should ( and on the recent version). The website growth, it’s fresh content, analytics monitoring and design changes, is all dependent on you having someone making sure all updates to the website are done in a smooth and error-free fashion.
Maintenance Workflow
At Manifest Website Design we take great care to first backup the website, and check the website after our updates for any issues. Our software keeps a record of plugins we update so if there is ever an issue we see what plugin version was changed and revert back. Also included in our monthly maintenance report are the performance and security scans. If in the event we ever catch a plugin issue, it becomes a support ticket and we address it before you ever know there’s a problem.
It Costs More to Fix Than to Maintain
Inexperience and neglect can damage the look and functionality of your website. When that happens, you have a choice to make. One, you try and fix it yourself, in which case you may do further damage. Or two, you can then pay the (sometimes hefty) price for someone experienced to fix it. Just like your car, it costs more to fix it than it does to maintain it properly. Regular oil changes help keep your car running properly, regular site maintenance helps keeps your web site running properly
Call in a Professional
Why not deal with what you know best and let us deal with what we know best? Would you try to fight that court battle without a lawyer? Then why try to maintain your own website if you’re not a web professional? By securing an experienced web professional to update and maintain your site properly you are actually saving potential lost sales and visitors. If you’re interested in securing a maintenance contract for your web site, contact us to learn how we can keep your site in proper working order.
Recent Post
Why Content is the #1 Ranking Factor in SEO
Search engine optimization (SEO) has evolved significantly over the years, but one thing remains constant: content is king. No matter how many algorithm updates Google rolls out, high-quality content remains the #1 ranking factor.
Current Trends in Website Design (2025)
Website design is constantly evolving to keep up with technological advancements, user expectations, and industry standards. As businesses and brands strive for better engagement, usability, and aesthetics, understanding the latest trends is essential.
Is Link Building Still Relevant to SEO in 2025?
The world of SEO has evolved dramatically over the years, with search engine algorithms becoming increasingly sophisticated. While practices like keyword stuffing and low-quality backlinks are long obsolete, the role of link building has persisted—albeit in an ever-evolving
The Importance of Online Reputation for Businesses
In today’s digitally-driven world, a business’s online reputation can make or break its success. Consumers increasingly rely on online reviews, social media, and search results to form opinions about brands.
Best Guide to eCommerce SEO
Start by identifying keywords that align with your products and audience intent. Use tools like Google Keyword Planner or SEMrush to find terms such as “ecommerce and seo” or “which ecommerce platform is best for seo.
How Does SEO Work For Local Businesses?
In today’s digital age, having a strong online presence is crucial for businesses of all sizes. For local businesses, it can mean the difference between thriving or being overlooked. This is where Search Engine Optimisation (SEO) comes into play.
How to Effectively Ask for Google Reviews: Tips and Strategies
Google reviews can be a game-changer for businesses, boosting credibility, improving local search rankings, and driving customer trust. However, the challenge lies in effectively encouraging customers to leave a review without sounding pushy.
Do I Need a Website Designer for My Business?
Deciding if you need a website designer depends on your goals. A professional can make your site look good and work well. This might help draw in more customers. For a small business, how your website looks tells customers what to expect from you.
Why Every Sydney Business Needs Expert SEO Help for Their Website
Trying to stand out online is hard for Sydney businesses. You might not know why your website isn’t getting enough visitors or sales. One big reason could be your SEO, or search engine optimisation.
Send Marketing Emails Without Consent: Is It Legal?
Email marketing is a powerful tool for businesses to reach people. But it brings up a big question: Can you send marketing emails without consent? Many think they can shoot off emails to anyone, but the rules are strict.
Hot Tip
Learn how to use this one tip to rank better in Google