Growing our mailing list takes up so much time – we create irresistible lead magnets, repurpose our content, encourage signs ups on different platforms.

But while you’re spending so much marketing efforts on trying to pull in new customers, what about the radio-silent subscribers on your list? They signed up for a reason. They were clearly interested in you at some point, but now they don’t engage with you. A strategically timed and target reactivation email series could win them back.

A reactivation campaign is a series of emails sent to passive subscribers that could hopefully regain their interest. The main goal is to get them to open your emails again and interact with your call-to-action.