Engine Optimisation
Engine Optimisation – How we do it
We make your offer crystal clear (what you do, who it’s for, and where you work) so Google and AI don’t have to guess.
We build and improve the pages people actually look for (services, locations, and FAQs) so you show up when customers ask real questions.
We strengthen trust and results by improving speed, mobile experience, proof like reviews, and clear contact paths so people choose you once they find you.
Real example
A local plumber came to us working solo out of his ute and relying mostly on word-of-mouth.
We started with a clean, professional website, then clarified his services and locations, tightened up his key pages, and kept improving his visibility over time. The outcome was simple: more consistent enquiries, which supported hiring staff and adding more vehicles as the business grew.
If you want to know what’s stopping your business being recommended in Google and AI results
Who this is for
- Service businesses who want more consistent calls, enquiries, and bookings (not just “more traffic”).
- Businesses with a defined service area that need to show up locally when people search or ask AI.
- Owners who have a website already, but it isn’t pulling its weight.
- Teams who want a clear, practical plan instead of marketing fluff.
How the process works
Visibility and ROI audit
We review your website, your Google Business Profile, and your local competitors in Bowral.
Fix the leaks
We prioritise technical issues and structural problems first. If the site is broken underneath, content alone will not save it.
Build what Google and AI want to reward
We develop service and location content that is clear, useful, and structured for modern search.
Strengthen trust
Reviews, local consistency, and proof signals that make people choose you when they land on your site.
Track the results
You will see what is driving calls and enquiries, not just rankings.
Frequently Asked Questions
Will this help me show up in AI results like ChatGPT or Gemini?
Yes. When your services, locations, and proof are clearly structured on your website, AI tools are more likely to understand what you do and recommend you when people ask questions.
What’s the difference between engine optimisation and regular SEO?
Traditional SEO often focuses on rankings. Engine optimisation focuses on making your business easy to understand and trust for both Google and AI, so you get found and you get chosen.
What do you need from me to get started?
A short list of your services, your service area, and any real-world proof (reviews, photos, past work). If you don’t have it organised, we’ll extract it from what you already have and tighten it up.
Jillian is great to work with, she has helped me sort out issues on my website and her SEO work has greatly improved my Google raking to page 1. I am very happy.
It is always a delight to work with someone that is responsive, efficient and solution-driven and this has been our experience when working with Jill over the past few years
Knowledgeable, accessible, solutions-oriented and great to work with. I highly recommend Manifest Website Design.