Australian BioResources (ABR) is a cutting-edge medical facility owned and operated by the Garvan Institute of Medical Research nestled within the heartland of the country’s medical research community.
As the health challenges of the 21st century continue to evolve, so too does the critical role that ABR plays in tackling them. Their expansive breeding program focuses on a diverse range of mouse lines, each specially created to support research across all health-priority areas.
From understanding the root causes of cancer, mental illness, arthritis, asthma, heart disease, diabetes, to the growing concerns about obesity, their mice play a crucial part in the quest for answers.
ABR needed a website that communicated their vital role, specialised services, and commitment to scientific breakthroughs. They wanted to be at the forefront of medical research in Australia. The objectives were clear:
- Showcase ABR’s extensive range of genetically modified mouse lines and scientific services
- Ensure the website is intuitive, accessible, and professional
- Convey ABR’s unwavering commitment to ethical animal care
How We Worked Our Manifest Magic
We started by delving deep into understanding ABR’s unique position in the medical research landscape. We collaborated closely with the ABR team to accurately showcase their 800+ mouse lines and scientific services.
The design phase incorporated visual elements that resonated with the research theme while maintaining a professional and modern look and feel. Accessibility and responsiveness were key considerations. We wanted the website to be a resource for all users, regardless of device or platform.
We’re proud to unveil the new online home of Australian BioResources. The final product is a reflection of ABR’s mission: a clean, engaging, and informative platform, brimming with helpful resources and easily navigable information about their genetically modified mouse lines.
The website’s launch has been met with positive feedback from both the ABR team and the broader research community. It stands as a testament to ABR’s pivotal role in scientific research, as well as to our website design agency’s ability to translate complex briefs into compelling digital experiences.
Take a look at the new Australian BioResources website to see our work in action.
“Jillian and her team did a great job with our new website and freshening up our company branding. On-time and high quality, with good support after launch too. I would gladly work with them again.”