fbpx

Google has rebranded their GMB for business to Google Business Profile. What is the impact to local business?

SEO

Google has announced that it’s renaming Google My Business to Google Business Profile, alongside a number of other changes within the local business management tool.

What does this mean for you?

To manage your listing, you can simply type your business name into Google Search. You will then see this diretly in the search results. This feature is not completly new; it has been around for a little while now.

However, Google is now making it clear that all single listings should be managed in this way, as opposed to via the soon-to-be-outdated Google My Business model. In 2022, the company plans to retire the Google My Business app entirely to encourage businesses to take full advantage of the upgraded Search and Maps functions. 

Google has also announced that additional tools will soon become available to help businesses understand and boost their local search performance.

For now, it’s added the ability to do more things directly from Google Maps and Search, including:

  • Claim a business listing
  • Verify the listing
  • Send and receive messages to customers
  • Manage reviews and Q&As
  • Track data on inbound calls that came from Google Business Profile (US and Canada to start with, potentially rolling out to other countries soon)

 

If all of this is overwelming ad you would like help with your Google Business Profile, give us a call and we will help you.

Recent Post
Why Content is the #1 Ranking Factor in SEO

Search engine optimization (SEO) has evolved significantly over the years, but one thing remains constant: content is king. No matter how many algorithm updates Google rolls out, high-quality content remains the #1 ranking factor.

Current Trends in Website Design (2025)

Website design is constantly evolving to keep up with technological advancements, user expectations, and industry standards. As businesses and brands strive for better engagement, usability, and aesthetics, understanding the latest trends is essential.

Is Link Building Still Relevant to SEO in 2025?

The world of SEO has evolved dramatically over the years, with search engine algorithms becoming increasingly sophisticated. While practices like keyword stuffing and low-quality backlinks are long obsolete, the role of link building has persisted—albeit in an ever-evolving

The Importance of Online Reputation for Businesses

In today’s digitally-driven world, a business’s online reputation can make or break its success. Consumers increasingly rely on online reviews, social media, and search results to form opinions about brands.

Best Guide to eCommerce SEO

Start by identifying keywords that align with your products and audience intent. Use tools like Google Keyword Planner or SEMrush to find terms such as “ecommerce and seo” or “which ecommerce platform is best for seo.

How Does SEO Work For Local Businesses?

In today’s digital age, having a strong online presence is crucial for businesses of all sizes. For local businesses, it can mean the difference between thriving or being overlooked. This is where Search Engine Optimisation (SEO) comes into play.

Do I Need a Website Designer for My Business?

Deciding if you need a website designer depends on your goals. A professional can make your site look good and work well. This might help draw in more customers. For a small business, how your website looks tells customers what to expect from you.

Send Marketing Emails Without Consent: Is It Legal?

Email marketing is a powerful tool for businesses to reach people. But it brings up a big question: Can you send marketing emails without consent? Many think they can shoot off emails to anyone, but the rules are strict.

Hot Tip

Learn how to use this one tip to rank better in Google

GET YOUR FREE LANDING PAGE AUDIT