The brief
Dredging Systems has been solving complex sediment and slurry problems since 1995, working across mine tailings dams, process ponds, marinas and waterways around the country. Their website did not tell that story. It was old, dated and built for nobody in particular, so a business with genuine national capability looked smaller and less current than it is.
The brief was to bring the site into line with the business: a modern, credible presence aimed squarely at the mining and industrial operators who need this work done, and who need to trust the contractor doing it.
What we did
We started with the audience. Mine site managers, environmental teams and procurement people are not browsing, they are checking whether a contractor can safely handle their tailings dam, mobilise to a remote site and meet compliance requirements. Every structural, content and design decision came back to answering those questions quickly.
- Repositioned the site around the mining and resources decision makers who actually buy dredging services
- Clear service architecture across dredging, dewatering, civil and survey services
- Capability content that leads with tailings dams, process ponds and remote site experience
- Modern, fast, mobile responsive build so the site works from a site office or a phone in the field
- Project pages that show real jobs, real equipment and real results
- SEO foundation targeting dredging contractor and tailings dam searches across Australia
The result
Dredging Systems now has a website that matches its standing in the industry. The capability is front and centre, the target audience is clear from the first screen, and the site gives the team something they are confident sending to a client, a tender panel or a new prospect.
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