Case Study
The reminder customers were actually waiting for.
Genzon Water · Water purifiers, Australia
Genzon Water sells water purifiers to Australian households. Every one of those purifiers needs its filters replaced once a year, and almost nobody remembers when.
An email and SMS automation built around that single fact lifted sales by 320% and orders by 626%.
320%
improvement in sales
626%
improvement in orders
The problem
Genzon wanted more online sales, and they wanted them quickly. They did not need a complicated funnel or a rebuild of everything. They needed a simple, effective way to catch customer attention at the moment it mattered and make buying easy.
The opportunity was sitting in their existing customer list. People who had already bought a purifier, already trusted the product, and were quietly running filters well past their replacement date because nothing had prompted them.
What we did
We built a robust SMS and email automation system that sends timely reminders about annual filter replacements. Each customer hears from Genzon when their own replacement is due, not when a generic campaign happens to go out.
The reminders do the selling. They arrive as a useful prompt rather than a promotion, they link straight to the right product, and they keep the brand top of mind through the rest of the year.
- Customer data organised in a CRM so reminders fire off real purchase dates.
- Email and SMS sequences timed to the annual filter replacement cycle.
- A direct path from message to checkout, with no hunting for the right filter.
- Automation that keeps running without anyone having to remember to send anything.
Being found first
Reminders only reach people who have already bought. Alongside the automation, our SEO work made sure Genzon Water was the first result people saw when searching for water filtration and purifier queries.
New customers arrive through search, then enter the same reminder cycle a year later. The two pieces compound.
The result
Sales improved by 320% and orders by 626%. Orders grew faster than revenue because the reminders brought back a large number of existing customers for a repeat purchase, which is exactly what the campaign was designed to do.
It is not a clever trick. It is knowing one thing about your customers and acting on it every single time.
The customers were always going to need new filters. All that was missing was a reminder at the right time.
Services provided
Website design and development
A site built to sell, with product pages that make a repeat purchase a two minute job.
SEO
First page visibility for the water filtration searches that bring in new customers.
CRM set up
Customer and purchase data organised so automation can act on it accurately.
Email and text message marketing
Automated reminder sequences timed to each customer's own replacement cycle.
Is there a reminder your customers are waiting for?
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