When Is the Best Time to Send a Marketing Email?

Published on May 25, 2023

If you’ve ever hesitated to hit the “send” button on your email, you’re not alone. I feel you.

In terms of marketing emails, timing can mean the difference between your carefully crafted message being read or being banished to the depths of the unread pile.

So when is the best time to send a marketing email? There’s no one-size-fits-all answer. It depends on multiple factors like your audience’ schedule, industry, and email content, among others. You need a tailored strategy – one that ensures your marketing email lands at the right place, at the right time.

When Are the Best Times to Send a Marketing Email During the Week?

Best Days: Tuesday, Wednesday, Thursday

In the world of email marketing, not all days are created equal. 

Marketing emails sent on Tuesdays, Wednesdays, and Thursdays tend to have higher open and click-through rates compared to those sent on other days of the week. This could be attributed to various factors, including work routines, availability, and mindset during these specific weekdays.

Given that most people start their work week on Monday, they often find their inboxes flooded with a backlog of emails from the weekend. This makes it more likely for your marketing emails to be lost in the shuffle. As the week progresses, however, people settle into their work routines and are more inclined to engage with their inboxes.

Conversely, as the week winds down towards the weekend, people’s focus often shifts to personal errands and relaxation, making them less receptive to marketing emails. That’s why we suggest capitalising on the mid-week window (Tuesday to Thursday).

Pro tip: Test send your marketing emails on Tuesdays, Wednesdays, and Thursdays. Gain insights into your audience’ habits and preferences. See which day they’re most receptive to your emails. 

Best Time: Between 10 AM and 2 PM (Local Time)

The optimal time to send emails is between 10 AM and 2 PM local time. This window corresponds with typical break times during the workday when people are more likely to check their inboxes.

The logic behind this timing is relatively straightforward. Most professionals start their day by sorting through their emails, often clearing out any marketing-related messages that aren’t immediately relevant. By late morning or early afternoon, they’re more likely to take a break and read marketing emails.