Why There’s No Shame in Being Called an SEO Specialist Let me tell you a secret. I used to be embarrassed to tell people that I do SEO. Back then, SEO had a reputation that was somewhat tarnished by black hat tactics, like keyword stuffing, hidden text, link farming,...
17 Ways to Leverage AI in Digital Marketing Digital marketing is full of shiny new toys. You’ve probably seen trends come and go all the time. There’s this little nagging voice in the back of your head that keeps saying, “This is too complex, it’s...
White Hat vs Black Hat SEO Let’s be real. SEO, or Search Engine Optimisation, can sometimes feel like a dirty word. It can seem like a dark art, full of secrets and tricks, used to bamboozle algorithms and hoodwink real people. But it doesn’t have to be this...
What Is CRM? Definition + Business Benefits Think of every memorable conversation you’ve ever had. What made it so engaging? Likely, it was the feeling of being genuinely understood and valued by the person you were talking to – a sense that they knew what you...
Can Google Detect AI Content? Published on May 31, 2023 Artificial intelligence (AI) has stepped into the content creation arena. Blog content writers who don’t know how to use AI properly think that it can churn out hundreds of articles in a fraction of the time;...
