Branding questionnaireStep 1 of 520%IdentityWhat's your story? Described in a short sentence?What problems do you solve?What/who is your competition?How are you different from your competition?How big is your organisation (employees, locations)?What are the strength of the business?What are the weaknesses of the company?What are the company’s long term goals?What brands do you admire?PositioningWhat was the motivation to start the business?Do you have a company mission statement?List five words that represent your brandWhat are the key benefits of your product/business/service ?ValuesList your top 3 values (family, reliability, integrity etc)Why does your business/product/brand matter?TargetingWho is your ideal customer?What kind of personality do you have?How do you make your clients feel?Why do your clients trust you?Where do they hang out?If Physically eg Football match, or online : Facebook, Twitter.. etcVoiceWhat kind of personality do you have?How are you different?StyleColorIs there one color that represent your brand. Or a color you would like for your website?TypographyIs there a font you wish to use? You can leave this up to us, or pick something from here: https://fonts.google.com/Website style(Required) Clean and Modern Dark Whimsical Polished, Smart Corporate Organic Creative Trendy Formal Masculine FeminineChoose 1 or more to give an idea of your preferenceWebsites you love or admireIf there are particular sites you love, paste the URL's here
