Branding questionnaireStep 1 of 520%IdentityWhat's your story? Described in a short sentence?What problems do you solve?What/who is your competition?How are you different from your competition?How big is your organisation (employees, locations)?What are the strength of the business?What are the weaknesses of the company?What are the company’s long term goals?What brands do you admire? PositioningWhat was the motivation to start the business?Do you have a company mission statement?List five words that represent your brandWhat are the key benefits of your product/business/service ? ValuesList your top 3 values (family, reliability, integrity etc)Why does your business/product/brand matter? TargetingWho is your ideal customer?What kind of personality do you have?How do you make your clients feel?Why do your clients trust you?Where do they hang out? VoiceWhat kind of personality do you have?How are you different?